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Public votes were used to determine the winners for each of the 8 categories.
April 17, 2026
By: Rachel Klemovitch
Assistant Editor
Scentbird transformed Joe’s Pub in New York City into the stage for its Second Annual Digital Fragrance Awards.
All winners were chosen through a unique combination of expert nomination and consumer voting.
As the first and only fragrance awards where the public determines the winners, this year’s program saw huge engagement, with over 16,400 votes cast nationwide.
Hosted by creator, writer, comedian, and TV personality Cyrus Veyssi, the cabaret-style program spotlighted standout launches, rising talent, and industry trailblazers.
The awards recognized fragrances launched between January 2025 and January 2026, with standout nominees including Rare Eau de Parfum by Rare Beauty, Blue Talisman Extrait by ExNihilo, , L’Originale by Moroccanoil, L’Interdit Parfum by Givenchy, K Parfum by Dolce & Gabbana, and Mentor by Mind Games.
Elena Lécué, Chief Marketing Officer at Scentbird, said,
“This is more than an awards show; it’s a reflection of how fragrance is evolving. While most awards are shaped by the industry, this one is shaped by the consumers. The people who reach for it day in and day out, who get inspired by it, and moved by it. The Digital Fragrance Awards brings together data, culture, and community to offer a real-time pulse check on what’s resonating and where fragrance is headed.”
Top Fragrances of 2025 from Cosmetify
Top Fragrances in the World in 2025
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